Google officially launched Meridian, its open-source marketing mix model designed to help marketers allocate budgets more effectively in a dynamic digital landscape. After rigorous testing with ...

Sam Scott explores as part of The Promotion Fix. Is Google’s new open-source marketing mix modeling (MMM) platform, Meridian, a company product? Or are the marketers that use Meridian the product?

DENVER, Jan. 29, 2025 (GLOBE NEWSWIRE) -- Adswerve, a leading data, media, and tech consultancy, proudly announces it is one of the first companies to be certified as a Google Meridian Partner.

Stillwater officials say the tech giant Google will be the operator of a potentially multi-billion dollar data center in the ...

Meridian is an open-source MMM platform built by Google to help advertisers measure the impact of their marketing spends on sales and make smarter, data-driven decisions on marketing strategy and ...