Mercedes wish Lewis Hamilton a happy birthday, in Italian. Hamilton celebrates his 40th birthday on Tuesday as the most statistically successful Formula 1 driver of all time, and

Adidas will enter Formula One as kit suppliers to the Mercedes Formula One team in a multi-year partnership announced on Tuesday for the new post-Lewis Hamilton era.

German apparel and footwear brand Adidas will enter Formula One as kit suppliers to the Mercedes Formula One team in a multi-year partnership announced on Tuesday for the new post-Lewis Hamilton era.

Mercedes were on the look-out for a new clothing and apparel partner to replace previous sponsors Tommy Hilfiger and Puma following Lewis Hamilton's decision to leave

While Mercedes are making moves off the track, they have a tough task ahead of them to return to prominence on it. The Brackley-based squad finished fourth in the Constructors' Championship standings in 2024 and rarely demonstrated the pace required to take the fight to the three teams ahead of them.

Adidas said it will create a complete range of apparel, footwear and accessories for the entire team as well as fans.

German sportswear giant Adidas is set to make its mark in Formula 1 through a newly announced multi-year partnership with the Mercedes F1 team

From what is understood, the collaboration will focus on creating a range of apparel, footwear, and accessories for the team and its fanbase.

Mercedes has confirmed Adidas as an official team partner with the fashion brand signing a multi-year deal to provide kit for the entire squad. The announcement has been expected for some time since leaked images of Adidas-branded Mercedes clothing were spotted last year.

The move sees Adidas, which is valued at $44.40 billion, move into F1 for the first time and comes as the latest stage of the post-Lewis Hamilton era. Mercedes announce Adidas as