Footwear giant Nike (NKE) is going big on a Super Bowl Ad Campaign to win back consumers and create demand. Nike has started ...

Nike's recent strategic pivot back to brand building sends brands an important signal about the limitations of relying too ...

After nearly 30 years on the sidelines, Nike made a return to Super Bowl advertising. The sneaker giant took center stage ...

In a bid for the women’s market, Nike and Skims are launching a new brand together, the companies announced on Tuesday. Aptly dubbed NikeSkims, the first collection from the brand will hit select ...

Nike released a Super Bowl commercial on Sunday centered around women's sports icons, including Caitlin Clark: ...

The sportwear company Nike, which has faced lagging revenue and relevance, is teaming up with reality TV star Kim ...

The ad was the brand’s first Super Bowl spot in nearly 30 years, and it used the moment to highlight women’s sports and those who are—quite literally—changing the game.

Nike has experienced sales declines in recent years. Bloomberg/Getty Images "We are increasing brand marketing activity to support key product launches and upcoming sports moments. Investment ...

Two Super Bowl ads were the subject of online criticism by advocates for protecting female athletes from trans inclusion amid ...

Nike (NYSE: NKE), one of the world's largest athletic footwear and apparel makers, was once considered a resilient blue chip ...

Nike on Tuesday announced a new brand in partnership with the influencer Kim Kardashian’s Skims, giving the company’s stock one of its first pops under new CEO Elliott Hill. Nike and Skims will ...

Nike Inc. and Kim Kardashian’s underwear label Skims are teaming up on a new fitness brand geared toward women. Nike and Skims said in a statement they’re working on an “extensive line” of apparel, ...