Nike, SKIMS

Nike teams up with Skims on a new women’s brand
The partnership—the first time in Nike history it’s launched a new brand with an outside company—is being marketed as a blend of what each brand is best known for. Nike is making a major play for female consumers and the athleisure market with its Skims partnership for a new women’s brand called NikeSkims.
Nike launches brand with Kim Kardashian’s Skims
In a bid for the women’s market, Nike and Skims are launching a new brand together, the companies announced on Tuesday. Aptly dubbed NikeSkims, the first collection from the brand will hit select stores and Nike’s website in the spring.
Nike Partners with Skims to Launch Women's Activewear Line
Nike is launching a new women's activewear line, NikeSKIMS, in collaboration with Kim Kardashian's shapewear brand.
Nike launches new fitness brand with Kim Kardashian’s Skims
Nike Inc. and Kim Kardashian’s underwear label Skims are teaming up on a new fitness brand geared toward women. Nike and Skims said in a statement they’re working on an “extensive line” of apparel, footwear and accessories together under the brand NikeSkims. The new partners say they have long-term vision for body-fitting activewear for women.
Nike Sees Stock Bump After Kim Kardashian Skims Deal Announced
NikeSkims is the latest joint venture between Skims and Nike brands. The goal is to reach more women in Nike's audience.
Kim Kardashian Is Creating A New Brand In Partnership With Nike
In yet another shrewd move, Kim Kardashian is teaming up with Nike to launched a new brand: NikeSKIMS. The news was teased yesterday with little more than a vague launch date of spring 2025, a logo and a press release,
Kim Kardashian Is Nike’s Answer to Alo and Lululemon
The new Nike x Skims line will launch in the spring. The post Kim Kardashian Is Nike’s Answer to Alo and Lululemon appeared first on Front Office Sports.
Nike, Kim Kardashian set for major SKIMS collab
Kim Kardashian teams up with Nike for NikeSKIMS, a body-contouring activewear brand blending style, performance, and innovation.
Kim Kardashian Slams Mother Kris Jenner For This Post After NikeSKIMS Announcement
Someone must have not paid attention at the family meeting,” a fan remarked on Instagram. Kim Kardashian caught Kris Jenner red-handed after her mom supported another athletic apparel brand on the same day she announced SKIMS’ partnership with Nike.
Nike teams up with Kim Kardashian's SKIMS for new athleisure venture
Nike is looking to appeal to more female customers through the new brand, as offerings for men account for more than half its sales. View on euronews
Nike Is Betting a Big Super Bowl Ad With Caitlin Clark, Rapper Doechii Can Help Reclaim Its Dominance
More than a half-dozen elite female athletes are starring in the new commercial, as the apparel maker capitalizes on the ...
Nike Goes Big on Super Bowl Ad Campaign to Win Back Consumers
Footwear giant Nike (NKE) is going big on a Super Bowl Ad Campaign to win back consumers and create demand. Nike has started ...
16 Takeaways Brands Can Glean From Nike’s Return To Brand Building
Nike's recent strategic pivot back to brand building sends brands an important signal about the limitations of relying too ...
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Nike’s turnaround has begun – but it will take a long time
Nike has triumphantly returned to its roots, focusing on sport while overinvesting in brand, but undoing the damage from the ...
Nike's Super Bowl Ad Puts Caitlin Clark and Other Women Athletes in the Spotlight
After nearly 30 years on the sidelines, Nike made a return to Super Bowl advertising. The sneaker giant took center stage ...
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Look: Nike releases Super Bowl commercial with Caitlin Clark, other women's sports icons
Nike released a Super Bowl commercial on Sunday centered around women's sports icons, including Caitlin Clark: ...
Nike’s 2025 Super Bowl Commercial Celebrated Women in Sports and It Gave Me Chills
The ad was the brand’s first Super Bowl spot in nearly 30 years, and it used the moment to highlight women’s sports and those who are—quite literally—changing the game.
Nike, NFL women's sports Super Bowl commercials draw backlash amid national trans athlete controversies
Two Super Bowl ads were the subject of online criticism by advocates for protecting female athletes from trans inclusion amid ...