The Amul Butter ad featuring the Amul girl has been appearing on billboards and newspapers for years. Advertising a generic commodity like butter is difficult but Amul hit the nail on the head by ...

He came up with the Amul Girl idea when he was a manager at the advertising agency ASP. He got the project to reposition the Amul brand and decided to create a mascot that would resonate with ...

showed the iconic Amul girl mimicking one of Urmila’s popular looks from the movie. In the ad, the Amul girl is shown in a confrontation with a dragon, behind which a logo of the Chinese video ...

An Amul advertisement showing a girl changing her playing habits to adapt ... on Facebook and wrote: "Stop this ad." People also gave negative comments to the ad on YouTube. The digital film ...

The "Amul Girl" cartoon mascot has become a national icon in India, known not so much for her "day job" of pitching butter for India's largest dairy producer, but her biting satire. WSJ's Natacha ...

is known for creating witty and topical ads that resonate with the masses. Their iconic Amul girl has graced advertisements that smartly incorporate several trending subjects, which has managed to ...

And, the Amul girl, who has been synoynmous with the brand was thus born. His son, Rahul daCunha inherited the Amul and kept the legacy alive. Hence, topical ads commenting on the situation in the ...

Rahul daCunha, MD of daCunha Communications, which created the iconic Amul girl and runs the funny topical ads, says, “Consistency is the heart of brand equity. Speaking of the girl, we keep her ...