B2B buyers say the factors that most influence their purchase decisions are the total cost of ownership and whether a solution supports their business goals, according to recent research from Aberdeen ...

A study conducted by Bain and Google found that buyers make a list of vendors ... more and more B2B brands are exploring the benefits of reaching a broader audience. Purchases are driven by ...

Whether you need help with customer service or software-as-a-service, office supplies or supply chain logistics, you'll find the names of proven B2B providers on the list below. They all made it ...

You can also upload a list of your current leads and include them in your targeting ... and Conversation Ads: A typical B2B purchase can take 12-24 months, so waiting too long to engage prospects may ...