In some years, the Super Bowl commercials are as memorable as the game itself. Here are the 10 best Super Bowl commercials of all time.

Since the start of the current millennium, companies have been continuously upping their advertising game during the Super Bowl in hopes of catching people's attention. Over the last 25 years, some all-time classic commercials have aired during the big game,

Since 1989, USA TODAY Ad Meter has surveyed viewers live on Sunday and awarded an annual winner to the highest-rated commercial. Anheuser-Busch has won Ad Meter 14 times – the most of any company – but hasn't finished on top since 2015.

Watch all of the best 2025 Super Bowl commercials, including Big Game ads featuring Ben Affleck, Matt Damon, and more.

Discover the best Super Bowl ads of all time! From Apple’s groundbreaking "1984" to Budweiser’s hilarious "Whassup?"

Remember the E*TRADE Babies, the CareerBuilder monkeys, Budweiser’s Lamb Streaker, or Mountain Dew’s PuppyMonkeyBaby?

We’ve given you the best Super Bowl ads of all time thanks to the voters at USA TODAY’s Ad Meter, the annual event that rates the best commercials we see during the big game. But … what are the worst? AD METER 2025: Sign up to rate all the commercials from the big game!

Super Bowl advertisers paid up to $8 million to secure a spot in television's most watched broadcast. Here's a lineup by product category of the commercials that will run.

Taco Bell says the fans are the real stars of their 2025 Big Game ad. If customers took a photo at one of the chain's Live Más drive-thru cams on a recent trip, there's a chance they'll actually appear in Taco Bell's Super Bowl LIX commercial. And, no matter how hard she tries, Doja Cat is not the star of the show.