Formerly a small player in a niche category, Sensodyne is now a $1bn brand, in a category it has built into a significant 20% slice of all toothpaste. This stellar success was achieved by discovering ...

Using toothpaste made with fluoride is the key ... up options made with fluoride from brands like Crest, Colgate and Sensodyne. Many of the toothpastes we recommend earned the American Dental ...