Inter Milan has furthered its commercial push into Saudi Arabia via a regional sponsorship agreement with telco Zain KSA ...

A renewed agreement with Canal Plus to show live English Premier League action is the highlight of a sports programming ...

The top 20 highest-earning clubs in world football made a record €11.2bn ($11.7bn) in 2023-24, boosted by rising commercial ...

HSBC is back on the UK grass court tennis scene after losing its Wimbledon sponsorship, signing up as the title sponsor of ...

Havas advertising group has acquired the Barcelona-based sports marketing agency CA Sports to integrate with its Havas Play ...

The Greek Super League is to sell centralised domestic broadcast rights to nine of its 14 top-tier clubs with the ‘big five’ ...

Octagon has appointed Kim Anderson as its managing director in Australia as the agency looks to build its on-the-ground ...

CSM Ventures, the investment arm of Commercial Sports Media, has targeted London-based data and analytics company Sportable ...

The Coupe de la Ligue, the French League Cup that was ditched from a crowded match schedule in 2020 after losing its ...

Iris Sport Media has recruited the experienced broadcast and agency executive Lara Vanjak to head up its new business ...

Netflix added 19 million subscribers and grew net income to $1.9bn (€1.8bn) in the fourth quarter, a period that encompassed ...

Czech indoor cycling app Rouvy has struck a sponsorship deal with the Ironman Group that involves it buying the ...