Stacked with former execs from Ogilvy, Accenture Song, Disney Studios, and Goodby, Silverstein & Partners, The Intangibles is like the Avengers of marketing consultancies.

PayPal is set to report its fourth-quarter earnings on Feb. 4. The market will pay close attention to the trends in payment transaction volumes and user engagement. Signs of more profitable growth could be a catalyst for the stock to rally higher in 2025.