The Strategic Art Of Brand Differentiation In Oversaturated Markets
Real differentiation happens when a brand stands for something so clearly that no competitor can claim it with a straight ...
Branded Content: Harnessing The Unpredictable With Wild Card Creative Group’s Alison Temple
For independent Los Angeles-based agency and consulting firm Wild Card Creative Group (WCCG), the goal – past and present – ...
Meghan Markle Has an Identity Crisis, Bethenny Frankel Says
"It's not a branding issue, I think it's an identity and an authenticity issue," said the former "Real Housewives" star.
What stands out and what separates NBA teams’ offensive identities?
Is the NBA simply a run, screen and shoot league with no variation? Does every team play the same? In many ways, basketball ...
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Black-Owned and Founded Beauty Brands Are Taking a Stand on Inclusivity, and Why the Industry Should Follow Their Lead
As Black History Month unfolds, Black-owned and founded beauty brands are making profound strides in championing what inclusivity looks like in the beauty industry.