Not so, according to a team of American researchers who say they’ve discovered a colour that’s never been seen by the human eye before ... and you see only pink, baby pink, a pastel pink, ...

In a study published in Science Advances on April 18, a group of five researchers stimulated retina cells in participants' eyes, who, afterwards, claimed to have seen a color no human has seen before.

Scientists have created a technology called Oz that stimulates individual photoreceptor cells in the human eye to create an entirely new, ultra-saturated color never seen in nature—dubbed olo.

In a study published in Science Advances on April 18, a group of five researchers stimulated retina cells in participants' eyes, who, afterwards, claimed to have seen a color no human has seen ... and ...

Five people have been able to perceive a colour never before seen by human eyes, after researchers used lasers and tracking ...

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Scientists have devised a method to hijack the human eye, enabling it to see brand-new ... whose name refers to coordinates on a 3D map of color — "0, 1, 0." The "o" is a zero, referencing ...

A 1.5-year-old boy from Bulandshahr, Uttar Pradesh has gained attention due to his unique trait of eye colour changing based on his clothing. While social media is abuzz with theories, specialists ...

Eye tracking plays a critical role in the latest virtual and augmented reality headsets and is an important technology in the entertainment industry, scientific research, medical and behavioral ...

He added: "Let's say you go around your whole life and you see only pink, baby pink, a pastel pink ... The results mean that olo can't be perceived by a human's naked eye without 'specific stimulation ...