Nike is partnering with Skims and introducing a new female-focused brand together with the shapewear company co-founded by Kim Kardashian.

Nike is joining forces with reality TV star Kim Kardashian's shapeware and clothing brand in an effort to get more women to purchase Nike products.

Adopting visual commerce now offers brands the opportunity to captivate shoppers and establish a lasting edge in an ever-changing digital marketplace.

Nike said the new brand, called NikeSKIMS, would include training apparel, footwear and accessories for women.

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