Adobe opens its AI video generation up to the public letting anyone generate short clips from image or text prompts ...

Adobe said today that it’s bringing AI-generated video, aka the Firefly Video Model, to Adobe Premiere Pro plus its Firefly ...

Firefly's Standard plan costs $9.99 per month, the Pro plan will run users $29.99 a month, and there's a more extensive Premium tier in the works.

For the Firely AI-powered image generation tools Adobe is focused on leveraging its existing toolsets to make integrating ...

At the same time, many generative video tools also highlight questions and challenges around content ownership and copyright. Some of these have become a key part ...

Adobe Firefly Video Model, available in public beta, is the only generative AI video model that is IP-friendly and commercially safe, so brands and creative professionals can use it confidently for ...

Adobe's Firefly AI tools will let creators take still images and turn them into short video clips, among other new features.

Adobe's been teasing Firefly video for a while, but until today, its only publicly available generative AI video tool was Generative Extend in Premiere Pro. That allows users to add extra seconds to ...

K ling, Sora and Runway have been the main names to watch for AI video generation, but Adobe has just leapt into the pack ...

On Wednesday, Adobe unveiled its latest software, which creates 5-second videos with artificial intelligence for only 50 cents per video. In an attempt to compete with giants like OpenAI and Runway, ...

You’ve probably noticed how fast our industry is evolving. Just when you think you’ve mastered all the essential marketing ...

Adobe has introduced its latest artificial intelligence tool for creating AI-generated video clips. The San Jose, ...