Republican makeup, or conservative girl makeup, means explicitly doing every step of the makeup process wrong, without the ...

create a face of makeup that makes you unrecognizable to your “before.” In past years, there’s been a large push for natural makeup, with minimalistic looks and aesthetics like the clean girl ...

Inside the fascinating world of Gen Z beauty trends as medical professionals witness extraordinary shifts in attitudes toward aesthetic treatments.

She speaks about her natural beauty aesthetic ... if you are wearing “too much” makeup? When you apply a thick layer of foundation evenly across the face, it can make the face look flat.

Primers form a very important part of any makeup routine. This product helps to form a good base to create the perfect makeup looks.

The Kardashian-esque "Instagram face" quickly became ... "Nobody wants to wear makeup. Everyone wants to have natural, glowing skin." At the same time, aesthetic treatments are "much more ...