Hello Kitty's 50th anniversary but Sanrio president Tomokuni Tsuji is confident it has the "next Hello Kitty" in reserve.

Sanrio is a Japanese ... since its foundation. While Hello Kitty is the most famous, the brand has also introduced other iconic characters like My Melody, Cinnamoroll, Pompompurin, and Gudetama.

Of course, no discussion about Sanrio would be complete without mentioning Hello Kitty, the brand’s most famous ambassador, who has collaborated with My Melody in various products over the years.

Sanrio's Hello Kitty combines 50 years of world-renowned kawaii aesthetic and sophistication in a new heels release coming ...

Okay, so to start, there are two varieties in this year’s Valentine’s Day collection. One is Hello Kitty, and the other is a Kuromi and My Melody two-for-one deal. In the case of Hello Kitty ...

In addition to new Hatsune Miku Cinnamoroll plush, there will be more merchandise pairing other Vocaloids with Sanrio ...

Much like the majority of the Hello Kitty games out there, this new entry is simple and low-stakes, focusing on cute aesthetics and relaxing ... adorable stores managed by over 30 Sanrio mascots such ...

Last month, Hello Kitty and some of her pals showed up on a line of new Yokosuka jackets, adding some Sanrio aesthetics to the flashy retro-style garments. But Sanrio’s style of cuteness works just as ...