Ikeda had struck gold. He made a commercial venture of it. He named the powder Ajinomoto (Aji-no-moto), meaning “the essence of flavour” — and it soon caught on like a rage and became a favourite ...

According to Haya Anabtawi, senior principal food scientist with Ajinomoto Health and Nutrition North America, the chip aisle has entered a new era. Now, that section of retailers across the U.S.