Amazon MX Player head Karan Bedi agrees that the real challenge remains to keep the audience hooked onto your content, ...

In an exclusive interview, Aruna Daryanani and Girish Prabhu open up on using AI to enhance the experience of advertisers' as ...

Amazon's MX Player unveils slate of 100 new shows, including 40 Hindi-language originals, as it expands free ad-supported streaming market in India.

Amazon Ads India chief Girish Prabhu emphasized the platform ... including Amazon.in, Prime Video, and Fire TV. Content head Amogh Dusad unveiled a slate that includes fresh seasons of hit ...

Amazon is shifting its Prime Video strategy to boost profitability by focusing on live sports while downscaling investment in original shows and movies. By securing broadcasting rights for NBA and ...

India currently has 450 million ... Director & Head, Amazon MX Player, during the dentsu-e4m Digital Advertising Report 2025 event in Mumbai. “Today, success is not just about big budgets ...

The Income Tax Bill, 2025, is likely to introduce a major change in how foreign digital businesses are taxed in India. The ...

Furthermore, Amazon Ads announced it would introduce limited ads on Prime Video in Brazil, India, Japan, the Netherlands, and New Zealand in 2025. In January, Prime Video's ad-supported tier, the ...

Some of the biggest Telugu blockbusters of 2024 are on OTT, giving audiences a chance to catch up on the year’s most talked-about films. From the mythological spectacle 'Hanu Man' to the futuristic ...

Watch ICC Champions Trophy 2025 live with multiple streaming options. Check match schedules, broadcasters, and online ...

That’s where another service called Hotstar comes into play in India, integrating live sports ... bringing the total to 153.8 million. Amazon Prime Video isn’t quite like most of the other ...