Sunset Fresh joins the Lynx core portfolio aiming to tap into Gen-Z fragrance trends. Sunset Fresh fragrance is available in ...

Lynx, the UK’s number one male toiletries brand, is ensuring young guys smell great and targeting further growth in 2025 with ...

My pits were primed! I turned up the heat, wore wool sweaters, and tested seven natural deodorants, then six anti-perspirants — each for three to four days with at least one day of underarm rest in ...

The fmcg behemoth Unilever has reportedly made a £230m bid for the fast-growing refillable deodorant challenger Wild ...

Debunking common cancer myths to separate fact from fiction and reduce unnecessary fear Read this article to clarify your misconceptions around cancer ...

Slowing consumption in urban India, cautious consumer sentiments, and high inflation have prompted new-age personal care and ...

Jeff Shardell's fascinating career has spanned from Google to storm chasing. His latest venture, Humble Brands, aims to ...

Since launching last year, Lynx Fine Fragrance has delivered over £11.4m RSV into the deodorant category. The brand is now expanding the collection with the addition of five new scents created in ...

While most antiperspirants are equally effective, unscented ones may be less irritating to people with sensitive skin or who are prone to contact dermatitis. While people commonly use them on their ...

It’s a staple of everyone’s personal hygiene routine, and millions of cans of deodorant and antiperspirant are sold across the UK every year. But many people might not realise how much damage ...