As we’ll see in our camera survey from this year’s Sundance Film Festival, one of the top camera choices by filmmakers and DPs on many of the best and brightest features and shorts ...

In a move that echoes BMW’s ill-fated attempt to sell seat warmers as a subscription service, ARRI has introduced the Alexa ...

The new Arri Alexa 35 Base model, paired with an innovative flexible licensing system, offers Hollywood-level filmmaking at a significantly lower price ...

ARRI has announced the launch of a base model ALEXA 35 camera system. Complementing the existing model, which will now be known as ALEXA 35 Premium, the lower-priced ALEXA 35 Base is distinguished by ...

MUNICH—ARRI today introduced a new entry model of the Alexa 35 and flexible licenses and will showcase the camera system at the 2025 NAB Show, April 5-9, at the Las Vegas Convention Center. The ...

Making its Alexa 35 camera system more accessible for a wider range of users and production types, ARRI introduced a new entry model and flexible licenses. The existing camera, with all its ...