Pinterest described Aura Indigo as “lilac, but with an edge.” The cosmic-inspired moody color pulls from trends such as Sea Witchery and Aura Beauty. And it seems like everyone wants to be in ...
Their 2025 Color Palette of the Year includes such food-inspired hues as Cherry Red, Butter Yellow, Aura Indigo, Dill Green and Alpine Oat. “The Pinterest Palette is inspired entirely by Pinners ...