Michael Saylor announced that MicroStrategy rebranded to Strategy after spending $20 billion on Bitcoin in Q4 2024.

The company said it will now do business under the name Strategy and changed its logo to a bitcoin symbol. In its announcement, Strategy said it is "the world’s first and largest Bitcoin ...

“There's this famous quote, I think it's from John Maynard Keynes, that is, ‘the market can stay irrational longer than you can stay liquid.’” Saylor’s Bitcoin strategy has previously ...

and the new logo proudly displays the Bitcoin symbol, highlighting the company's BTC treasury strategy that has since been adopted by several other public-traded companies both in the U.S. and ...

The rebrand also includes the adoption of the Bitcoin “₿” symbol as the company’s new logo, as well as a color scheme change. The company will now use bright orange, which it says ...

The company said it will now do business under the name Strategy and changed its logo to a Bitcoin symbol. In its announcement, Strategy said it is "the world’s first and largest Bitcoin Treasury ...

The rebrand also includes the adoption of the Bitcoin “₿” symbol as the company’s new logo, as well as a color scheme change. The company will now use bright orange, which it says represents “energy, ...

MicroStrategy has announced a high-profile rebranding for the first time in 35 years of its existence. It will operate under the name Strategy. In add ...