Companies spend millions developing logos to represent a brand. Some of them have hidden meanings steeped in the history and ...

In Brimfield, students have rallied under the “Indians” mascot for as long as current Superintendent Chad Jones can remember.

The former Dumb Friends League said the new name reflects who they are today and the impact they make as leaders in animal ...

Millions if not billions of people use Bluetooth technology every day but very few know that its logo has an ancient hidden ...

On Aug. 2, the Portland Sea Dogs baseball team will adorn the name "Candlepins" in a game presented by Big 20 Bowling Center.

The Arkansas Travelers will be honoring their ballpark pup, Dizzy, with a week of rebranding of their logo, team name, and ...

Wildhorse Resort & Casino said a fake app using their name and logo has spread online and promotes online gaming, which is ...

From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or ...

As these brands borrow from the likeness of well-established brands, potential customers either feel confident in the counterfeit or confuse them entirely, mistaking the copycat for the original ...

The major UK television network Channel 5 has relaunched – again – simply as “5”. This will mark the third rebrand since the ...

Dallas-Fort Worth is no stranger to the United Soccer League (USL) – with the creation of the city's first women's professional soccer team, Dallas Trinity FC, which competes in the system's Division ...

It isn't supersized, nor is it filled with logo-themed merch like Buc-ee's. And now there are two of them 7 minutes apart ...