Learn how to create interactive dashboards and dynamic workflows in Excel using modern functions like SUBTOTAL, AGGREGATE, ...

Creatives are figuring out how to adapt to to AI tools and finding new ways to leverage them within retail's B2B space.

Example: A luxury car brand targeting professionals who earn in excess of a certain amount based on previous sales data. Geographic segmentation is based on a simple truth: People who live in ...

Google has unveiled a new marketing mix modeling (MMM) platform. Can marketers afford to trust it? Can they afford not to?

Raj Narayanam shares how B2B SaaS startup Zaggle is leveraging AI, high-margin SaaS, and strategic acquisitions to scale its ...

Most PPC agencies talk a good game – but can they prove it? Discover the critical questions to ask before signing a contract.

The Invoice Managing System (IMS) in GST offers several benefits to businesses, the tax system, and the government by ensuring better transparency, accuracy, and compliance. Here are the main ...

Discover how business automation transforms B2B marketing and sales, boosting efficiency, personalization, and revenue growth.