In the rush to demonstrate marketing ROI, many B2B leaders have created a system that rewards activity over impact while ...

Before you can decipher your B2B influencer marketing campaign's ROI, you must know how much of what you make is profit. If you sell a physical product to businesses, how much are the raw material, ...

Businesses in the B2B sphere typically view marketing strategies as a cost instead of a measurable investment. They often struggle to measure ROI and therefore face difficulties in budgeting correctly ...

LinkedIn report highlights five key trends reshaping B2B marketing, emphasizing revenue metrics, AI attribution, and ROI-focused strategies. Marketers are shifting to revenue-focused metrics.

At B2B Summit, ROI honorees will participate in a keynote panel to discuss how they created customer impact and improved company performance through better alignment of marketing, sales, product and ...

Advertisment LinkedIn’s new ‘B2B ROI Impact’ research, which surveyed over 1,000 B2B marketers in the US, UK, France, and India, highlights the ongoing pressures that marketers face to ...

LinkedIn’s new ‘B2B ROI Impact’ research,* which surveyed over 1,000 B2B marketers in the US, UK, France, and India, highlights the ongoing pressures that marketers face to demonstrate the ...