In the rush to demonstrate marketing ROI, many B2B leaders have created a system that rewards activity over impact while ...

Before you can decipher your B2B influencer marketing campaign's ROI, you must know how much of what you make is profit. If you sell a physical product to businesses, how much are the raw material, ...

Businesses in the B2B sphere typically view marketing strategies as a cost instead of a measurable investment. They often struggle to measure ROI and therefore face difficulties in budgeting correctly ...

These measurement solutions have become all the more important as the professional network’s latest ‘B2B ROI Impact’ research reveals rising pressure on B2B marketers in India, with nearly ...

LinkedIn report highlights five key trends reshaping B2B marketing, emphasizing revenue metrics, AI attribution, and ROI-focused strategies. Marketers are shifting to revenue-focused metrics.

AI is transforming B2B marketing, but skills gaps and trust issues remain challenges. Data finds short-form video content drives the highest ROI, with immersive tech on the rise. A recent LinkedIn ...

LinkedIn’s ‘B2B ROI Impact’ research, which surveyed more than 250 B2B marketers in the UK, and more than 1,000 respondents across the globe, reveals that marketers face continued pressure to find new ...

And nothing is more personal than that. That’s where we, as B2B marketers, need to do better. The focus on ROI, monetary leads, and task-based activity is leading us on a path to a place where ...

Advertisment LinkedIn’s new ‘B2B ROI Impact’ research, which surveyed over 1,000 B2B marketers in the US, UK, France, and India, highlights the ongoing pressures that marketers face to ...

LinkedIn’s new ‘B2B ROI Impact’ research,* which surveyed over 1,000 B2B marketers in the US, UK, France, and India, highlights the ongoing pressures that marketers face to demonstrate the ...