MQLs mislead marketing, misalign sales and fail to drive revenue. Here's why GTM teams must move to causal AI and ...

Are B2B marketers effectively driving business growth, or are they struggling to gain the trust of finance and sales teams?

In today’s fast-paced digital landscape, cybersecurity companies need more than just exceptional products—they need strategic ...

In today’s fast-paced biotech industry, effective communication is key to success. Email marketing has emerged as an ...

Creatives are figuring out how to adapt to to AI tools and finding new ways to leverage them within retail's B2B space.

The investment deal encompasses a research center, the production of AirTag and AirPods Max components, an education program ...

In a TikTok video with over 3 million views, a woman in a fluffy, maximalist coat sits in the back seat of a luxury SUV, parked in the middle of a New ...

Great Ideas In Action, founded in 2019 by Komal Somani and Ankit Kurup, is a leading digital marketing agency based in Nashik ...

Market segmentation divides a broad market into subsets with common characteristics, enabling businesses to tailor their products and marketing strategies ... history, app usage, and online ...

Lost leads? Weak engagement? Fix it with smarter email automation. This blueprint shows you how to maximize every send. The post An email automation blueprint for smarter customer journeys appeared ...

With the rise of blockchain betting, virtual sports, and esports wagering, sportsbooks need agile solutions to adapt to new trends. Leading B2B platforms provide modular systems that easily integrate ...

Perfect Corp (PERF) reports a 12.5% revenue increase and strategic AI investments, despite facing hurdles in the B2B market.