MQLs mislead marketing, misalign sales and fail to drive revenue. Here's why GTM teams must move to causal AI and ...

Creatives are figuring out how to adapt to to AI tools and finding new ways to leverage them within retail's B2B space.

B2B marketing differs from business-to-consumer ... Semrush’s Influencer Analytics app helps you identify, analyze, and manage influencers. By providing insights into your audience, engagement ...

The boom in e-commerce post-pandemic meant shops moved online. However, some merchants ended up with dozens of separate app ...

During tough times, reducing marketing headcount and media spend is a standard cost-cutting lever. Meanwhile, B2B CMOs are given goals to generate ... while employees either request new tools or use ...

As B2B marketers become increasingly reliant on technology, the importance of cybersecurity continues to rise.

Discover what Propolis can offer you. B2B Content Marketing Mastery is an immersive two-day workshop designed for mid-level marketing practitioners and team leaders who aim to elevate their B2B ...

head of digital marketing at in-app engagement platform Insert (recently acquired by Pendo), to learn their thoughts on the role of emotions in B2B marketing. Here are a few of the insights they ...

B2B Marketing: Growth Strategies for Your Organization is designed for professionals who want to understand the full scope and potential of B2B marketing techniques and strategies. The program ...

Learn why these differences matter and which marketing strategies work best for B2B and B2C businesses in this guide. B2B stands for business-to-business. In this model, your customers are other ...