In the rush to demonstrate marketing ROI, many B2B leaders have created a system that rewards activity over impact while ...

Discover how business automation transforms B2B marketing and sales, boosting efficiency, personalization, and revenue growth.

Mohammad Tareeq, MD & CEO, Valasys Media Valasys Media inducted to Inc. 5000 class of 2023 Valasys Media inducted to Inc. 5000 class ...

Google has unveiled a new marketing mix modeling (MMM) platform. Can marketers afford to trust it? Can they afford not to?

Klaviyo B2C CRM unifies marketing, service, and analytics to power a new era of growth and customer relationships. BOSTON--(BUSINESS WIRE)--Klaviyo (NYSE: KVYO), the company that powers smarter ...

In this guest column, Jason Levin, the founder of Memelord Technologies, lays out a step-by-step guide for taking advantage ...

The modern CEO faces a relentless challenge: driving revenue growth in an increasingly complex and competitive area.

This applies not only to B2C businesses, but also to B2B. In my experience ... the data you see in your tools’ dashboards often lacks most of what your marketing efforts truly need.

Q4 2024 Earnings Conference Call February 26, 2025 4:30 PM ETCompany ParticipantsShalin Patel – Vice President, ...

The modern business landscape is evolving rapidly, with new challenges and opportunities shaping the way entrepreneurs build ...

WellSky, a global health and community care technology and services company, today announced that in the last year 400 hospitals and health systems chose WellSky CarePort solutions to streamline care ...