In this article, we’ll explore how to develop account targets, nurture leads, build campaigns and track success.

The focus is shifting toward measuring marketing’s actual impact on revenue and tracking the KPIs that matter to the business. Dig deeper: Balancing the human-to-AI mix in B2B marketing More and ...

Discover how business automation transforms B2B marketing and sales, boosting efficiency, personalization, and revenue growth.

The B2B Content Marketing 2020: Benchmarks ... Most use metrics to measure content performance, but fewer have KPIs or measure content marketing ROI. Among the content types used, in-person events are ...

As the marketing landscapes evolve, the once-clear distinctions between demand generation and account-based marketing (ABM) ...

For marketers, that means reporting on KPIs that correlate with revenue ... with long-term customer value analysis. Success in B2B marketing depends on your ability to translate data into language ...

A BI tool allows you to analyze and visualize marketing data, providing actionable insights for decision-making. It helps you ...

This is where Journey's B2B lead generation marketing strategies come into play. Their approach focuses on understanding clients' niches, setting standard key performance indicators (KPIs), and ...