MQLs mislead marketing, misalign sales and fail to drive revenue. Here's why GTM teams must move to causal AI and ...

Are B2B marketers effectively driving business growth, or are they struggling to gain the trust of finance and sales teams?

As the marketing landscapes evolve, the once-clear distinctions between demand generation and account-based marketing (ABM) ...

With more channels and fragmented shopping habits to contend with, CPG marketing needs to rethink measurement in order to ...

Synchronize your marketing programs with buyer needs to deliver hyper-personalized, AI-driven experiences that amplify ...

In this article, we’ll explore how to develop account targets, nurture leads, build campaigns and track success.

Don’t just create videos. Optimize them for better rankings, engagement, and multi-platform visibility in 2025.

If you're running a small to mid-sized B2B business, you've likely felt the ripple effects of a seismic shift in buyer behavior. Gone are the days when ...

GodmodeHQ is an AI-powered sales and marketing platform designed to automate lead sourcing, account research, and personalized outreach. Founded in 2022, the company offers features such as AI sales ...

If you're a marketing leader, content strategist ... why someone might buy your product or service, especially in the B2B world: Family status Religious affiliation Hobbies Hair color Favorite ...

Discover how business automation transforms B2B marketing and sales, boosting efficiency, personalization, and revenue growth.

For marketers, that means reporting on KPIs that correlate with revenue ... with long-term customer value analysis. Success in B2B marketing depends on your ability to translate data into language ...