The brand reports that sales of the Bic EZ Reach, designed for hard-to-reach spaces, have achieved a 6.3% increase in dollar share in non-refillable pocket lighter category since the campaign’s ...

The commission found that Bic Camera unreasonably cut payments by a total of about ¥500 million in violation of the ...

Staged at the Museo della Permanente in Milan with the brand's fall 2025 fashion show, K-Way has involved other iconic brands ...

Media Words has released a “new, large-scale, out-of-home campaign” for Ocean Spray.The announcement:New year, new healthy ...

Gonzalve Bich, grandson of founder Marcel Bich, transformed the company’s strategy, built revenue and strengthened its ...

Bic said its sales continued to increase in 2024, helped by growing demand for razors more than offsetting a decline in ...

FOURTH QUARTER & FULL YEAR 2024 RESULTS Solid net sales performance in Q4 at +4.4%1. Full Year growth at +0.8%1Robust aEBIT margin at 15.6% ...

€55.7 million in share buybacks were completed by Société BIC in 2024. This includes €40 million of share buyback for cancellation and €15.7 million of free shares to be granted (long term incentives) ...

A robot mimicking William Shakespeare’s handwriting pens an illustrated manuscript of Romeo and Juliet in a clever campaign ...

Among the notable campaigns for Feb. 14: an AI-assisted Shakespeare demo for a Bic pen and Michelob Ultra’s courtside ads ...

In February 11th 2025, with a Corporate Sustainability Assessment (CSA) score of 61, surpassing 93% of global peers, China Medical System Holdings Limited (“CMS” or the “Group”) has been included in ...

BIC East Africa recently announced the conclusion of the fifth edition of its Buy Me and BIC Will Donate a Pen initiative ...