it’s become so popular that it spawned an entire subgenre of TikTok videos dedicated to “Baccarat Rouge 540 dupes,” with users scrambling to find cheaper alternatives to its exorbitant price ...

"This fragrance doesn’t just stay close to the skin — it leaves a memorable trail that lingers for hours, sometimes even days ...

Perfumer Francis Kurkdjian first launched Baccarat Rouge 540 in 2014 as a one-off, 250-bottle release to celebrate the 250th anniversary of historical crystal house Baccarat. But Baccarat Rouge was ...