Taco Bell is known for its many delicious, iconic creations—from the Crunchwrap Supreme to Nacho Fries and the Mexican ...

Taco Bell's new Milk Bar Birthday Cake Churros are a sweet, frosting-filled collab that are sure to go fast. Bring extra ...

“When we advertise it, it’s going to help not only our retail business but also our friends at Taco Bell, because it’s exclusively poured on fountain there,” says Lyons. “Baja Blast goes ...

PepsiCo does not run from Baja Blast’s origin story with most consumers – that it tastes almost genetically engineered to wash down a late-night meal at Taco Bell. In fact, it embraces it.