From Topicals’s eye mask phenomena to the rise of EADEM, Renee is the marketing mastermind behind beauty’s biggest startups.

Cindy Engstrom, Michael Hyman, Rachel Sanders, Audrey Leibovich, and Alex Krooglik. (Rhodium Photo) Former Petabyte ...

Estée Lauder Companies and Unilever are among the beauty players tapping into the format’s creative powers, but are consumers ...

A new report from Listrak, the 2025 Beauty & Fashion Benchmark Report, has unveiled critical insights into consumer behavior ...

The brand spent years building up its social media fandom before launching a major ad campaign, CMO Katie Welch said at SXSW.