The Australian Influencer Marketing Council (AiMCO) is set to host its first-ever beauty influencer marketing events, ...

AI can elevate your marketing work today, from uncovering consumer behavior data to improving content creation efficiency and ...

The Lipstick Lesbians are transforming the beauty industry, empowering both consumers and brands through education.

Social media is sound-on. Yet, says Hannah Cahill of Amplify, brands often overlook the audio – not least beauty brands.

The Australian Influencer Marketing Council (AiMCO) is set to host its first-ever beauty influencer marketing events, exclusively for member agencies, creators and brands. In-person events will be ...

Ogilvy’s “Unready for Anything” campaign for the Unilever brand flips the “get ready with me” trend on its head.

Traditional beauty marketing often targeted women, with men’s grooming products being a separate category. However, gender-neutral skincare and grooming products are on the rise. "Beauty is not ...

Matos, who served as Ulta Beauty's Chief Marketing Officer since January 2023, released an internal announcement of her exit ...

Authenticity and trust play a vital role in influencer marketing. If the content is shared by an influential person regarding ...

According to a report by McKinsey, in 2023, the global beauty market expanded by 10%, reaching $446 billion in retail sales, ...

No7 Beauty Company has announced the appointment of its new Global Brand Director. Leanne Carden previously served as Global ...