Ohio State athletic director Ross Bjork went on WOSU and discussed why the Buckeyes football team sometimes plays its games ...

With ad revenues projected to reach 5-5.5% of GMV ... However, Ali also mentioned that ROI is a big variable depending upon whether brands are investing for brand building or performance marketing ...

Here's a 100% hypothetical scenario: Say a Big Tech CEO calls up a big ad agency and tells them it'd be a good idea to spend more money with his company. Because if they don't, he knows people in ...

When will that happen? Here's a 100% hypothetical scenario: Say a Big Tech CEO calls up a big ad agency and tells them it'd be a good idea to spend more money with his company. Because if they don ...

After Elon Musk bought Twitter, advertisers fled. Since then, he's renamed it X and put Linda Yaccarino in charge of getting them back.Artur Widak/NurPhoto via Getty Images Elon Musk's X — the thing ...

The Lottery’s ad budget has been a point of debate on Beacon Hill for decades and Goldberg has ramped up her calls for more money in recent years. “An increase to $10 million is desperately ...

We haven’t heard back, understandably, as it was a private meeting. I suspect Hill told Ackman, “We got this, big ad coming for the Super Bowl.” But Nike left our question unanswered with ...