CeeDee Lamb is one of the most elite athletes on a prestigious Bodyarmor roster, and as the company makes a major move, he's ...

When Coca-Cola fully took control of BodyArmor in 2021 in a $5.6 billion deal, the company announced it had a goal of it ...

BODYARMOR's new 'Choose Better' campaign is tapping stars like Joe Burrow and Sabrina Ionescu to help with its rebrand. The ...

When Coca-Cola fully took control of BodyArmor in 2021 in a $5.6 billion deal, the company had the goal of it “becoming the #1 global sports drink ... notably the late Kobe Bryant in 2013 ...

including sports drink company BodyArmor. As previously reported by AFROTECH, Bryant had invested $6 million in BodyArmor back in 2014. “Kobe basically was like ‘We going to put a stash of $5 ...

One of those investments was in the sports drink BodyArmor ... of control and equity, is key. Kobe understood that. That’s why he invested in Body Armor, in other startups, and in his own ...