Leading brands are finding success by integrating traditional shopper marketing expertise with new digital capabilities, ...

With the rise of agentic AI across organizations, marketing leaders can begin planning for this future by identifying key ...

Street Hearts, Kenyan “confidence queen” and Maxine the Fluffy Corgi take the Ad Age NextGen Marketing Summit stage.

Opinion: Advertising often gets a bad rap — and at times, it deserves it. But it also holds the power to be a force for good.

Sam Richardson, director of executive engagement at Twilio, shares some learnings that brands can take away from the event ...

Make sure your brand guidelines are up to date by March or Google will automatically select your business name and logo.

Advertising in news is good business, says Mark Penn—contrary to what chief marketing officers have been led to believe.

Both ads come from Anomaly, which the chain recently hired as part of a marketing pivot led by Chief Brand Officer Tressie ...

Think outside the box with your video marketing. Here are creative, unique ways to use video in your marketing campaigns and ...

Popeyes franchisees have bought into the brand’s multi-year plan to increase franchisee profitability. The company announced ...

In this article, Vaibhav Pathak of Dot Media examines influencer marketing’s impact on brand engagement at the Kumbh Mela.