Taking a page from social media, marketers increasingly taunt competitors by name to vie for young consumers’ attentions.

"A brand refresh and a rebrand serve very different purposes, and understanding that distinction is key," Ljubica Jovanova, ...

I spotted a great LinkedIn post about the overeagerness of brands to embrace the ‘bestie’ tone of voice. This ...

Sophiya Anjam isn’t just an emcee — she’s a vibe. A powerhouse on Dubai’s event scene, she brings an electric mix of charisma ...

One persona’s small-shop attitude and one-to-one service secured his company’s place in a challenging market, and helped ...

Ready to launch your own e-commerce business? Discover a step-by-step guide with expert tips on planning, setting up, and ...

Agentic Marketing Technologies (AMT), a startup developing an AI platform where influencers can connect with brands, has ...

The product, The Inkey List Mandelic Acid Treatment 15ml, is priced at just £3.49 at Home Bargains. The product is also ...

LIKE a real-life Rapunzel, I have had long blonde hair my whole life. In fact, it’s the first thing people tend to notice about me. But as I’ve aged, my locks have become darker. And like most ...

Here is a list and description of the AI apps that might be right for your company, and how your company can implement them.

This can be a fine balance. Creators can be brilliant at off-the-cuff live coverage of events, but they may not understand how to make that accessible. It’s important that they understand that making ...

We've seen plenty of headline-hogging rebrands over the last twelve months, and not all of them have, shall we say, landed ...