Taking a page from social media, marketers increasingly taunt competitors by name to vie for young consumers’ attentions.

"A brand refresh and a rebrand serve very different purposes, and understanding that distinction is key," Ljubica Jovanova, ...

I spotted a great LinkedIn post about the overeagerness of brands to embrace the ‘bestie’ tone of voice. This ...

One persona’s small-shop attitude and one-to-one service secured his company’s place in a challenging market, and helped ...

Companies should establish detailed guidelines to ensure collaborations highlight shared values while preserving distinct ...

Ready to launch your own e-commerce business? Discover a step-by-step guide with expert tips on planning, setting up, and ...

Agentic Marketing Technologies (AMT), a startup developing an AI platform where influencers can connect with brands, has ...

The product, The Inkey List Mandelic Acid Treatment 15ml, is priced at just £3.49 at Home Bargains. The product is also ...

The AMP brand is scheduled to launch a skincare line named TONE. The brand, owned by a group of creatives, including Kai Cenat, Duke Dennis, Agent00, and Fanum, shared teaser videos on their ...

LIKE a real-life Rapunzel, I have had long blonde hair my whole life. In fact, it’s the first thing people tend to notice about me. But as I’ve aged, my locks have become darker. And like most ...

Here is a list and description of the AI apps that might be right for your company, and how your company can implement them.