Marketing mavens from film, TV, digital, fashion and gaming gathered Thursday for Variety's Entertainment Marketing Summit, ...

The trial-and-error approach aims to crack the code for effective influencer marketing that will appeal to rural consumers.

Founder & Global CEO, Grapes Worldwide, writes how topical marketing can be used as an effective tool to create buzz and ...

Brands need integrated campaigns anchored in clear, consistent content strategies that weave in various channels and ...

Great brand content starts with a clear POV, message, and purpose. Here’s how to master your messaging to create better, more ...

AI and machine learning are reshaping how brands interact with their audiences and redefining campaign management, customer ...

Industry veteran Kavita Dhanuka has joined Signify (formerly Philips Lighting) as Head of Marketing Communications & Media ...

The Suntory brand is attempting to expand its consumer base and versatility by promoting Jim Beam Black and building off of ...

Jimmy Fallon will create a marketing agency and fill it with creative and clever executives in a new NBC competition series ...

Learn the powerful role influencer marketing plays in scaling Micro-SaaS businesses. Discover actionable strategies to ...

Specifically, this nostalgic style – reliant on direct lighting and vivid subject isolation – appeals to audiences who ...

Making the most of your allotted budget to drive impact and demonstrating to the organisation that marketing drives results are perhaps the two most important goals for any marketing team. Hence why ...