Either way, USA TODAY's Ad Meter champions have over the years displayed the wide range of approaches that can deem a Super Bowl commercial a big winner in the eyes of the viewing public.
7h
Let's be honest, they're the best part of the big game.
Ad Meter on MSN9h
Budweiser's Super Bowl commercials that won Ad Meter since 1989Super Bowl commercial trending ahead of Big Game. Will the spot join the list of Ad Meter winners for the brand?
Laughing Squid on MSN5h
An Award-Winning Bud Light Commercial About an Office ‘Swear Jar' That Was Never Aired on Television"The Swear Jar" is an award-winning Bud Light commercial that received millions of views online but was never aired on television.
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