Public relations or just PR is a type of marketing channel that aims to get recognition and publicity from the press and includes getting news about your business on blogs, TV, newspapers and ...

Marketers succeed when they have a clear strategy. Marketing strategy frameworks provide a route to success. Here are five to ...

With or without TikTok, influencer marketing will live on because it's built on platforms where buyers spend their time. The ...

Data clean rooms provide an opportunity for marketers to start connecting the dots between ad exposure data and final ...

A specific, defined series of activities used in marketing a new or changed product or service, or in using new marketing channels and ... If you expect your business to grow to any size, you ...

Tofu allows companies to create one campaign and use generative AI to modify content for different marketing channels and ...

CHEQ’s end-to-end security solutions will shield M&S from digital threats and safeguard the data integrity of one of the ...

The CMO Council’s inaugural Marketing Vitality Index forecasts waves of vitality, volatility and velocity in 2025, as ...