The study found that among digital devices, CTV increased its programmatic ad share of impressions to 24% (up from 11% in ...
Tesla has been removed from the Vancouver International Auto Show just before the event kicks off, organizers announced ...
Streaming Industry’s Leading Event Returns with More Exhibitors, Sponsors and Comprehensive Programming than Ever BeforeNEW ...
In just a few years, India’s CTV users have surged from 18 million to 45 million, and the numbers are set to grow further. As ...
A local news station in Prince George’s County is slated to be shut down due to budget cuts. Eliminating CTV would save ...
AdExchanger: What is the state of transparency (or lack thereof) right now in CTV ad buying? DAVID NYURENBERG: Linear TV has always provided show-level transparency, which marketers use as an ...
In 1970, a young Juul Haalmeyer was a shipper at Toronto costume shop Malabar when he bumped into costume designers Bob ...
Advertising during live sports benefits viewers, advertisers, and publishers alike. Brands can effectively reach mass ...
When prime minister-designate Mark Carney unveils his first ever front bench at Rideau Hall on Friday, it will be ...
Bell Media has struck a new co-development deal with comedian Tom Green to create content for the Canada-based entertainment company’s streamer Crave and linear network CTV. The new agreement ...
He also notes that while audiences increasingly associate CTV with streaming content, the number of cord-cutters remains relatively modest. Recent data shows that there are around 45 million CTV ...
During his time in office, Trump has imposed whopping tariffs on Canadian steel and aluminum and repeatedly called for the ...