Kantar, the world’s leading marketing data and analytics company, has unveiled LaunchEvaluate, an agile post-launch evaluation tool designed to maximise the ...

Diageo, the maker of Guinness stout and Johnnie Walker whisky, scrapped Tuesday a key performance target with President ...

London (AFP) – Diageo, the maker of Guinness stout and Johnnie Walker whisky, scrapped Tuesday a key performance target with President Donald Trump's tariff plans set to sour its US sales of ...

The British group, whose brands include also Smirnoff vodka, Baileys liqueur and Captain Morgan rum, has in recent times been impacted by inflation-suffering consumers swapping its premium brands ...

Using LaunchEvaluate, businesses can: Ensure the long-term success of new product launches by identifying the factors driving ...

CÎROC Ultra-Premium Vodka is gluten-free and distilled from ... DELEÓN and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray and Guinness. Diageo is listed on both the New York Stock ...