Described as a kind of blue-green, the new color—named “olo”—can only be seen using lasers to manipulate certain ...

Apple tends to play it safe when it comes to color options for its top-of-the-line iPhone Pro and Pro Max. Your choices are ...

The US Food and Drug Administration plans to phase out the use of petroleum-based synthetic dyes in the US food supply due to ...

A team of scientists believes they have discovered a new color outside the range of human vision. They named the color “olo” ...

US researchers have seemingly discovered 'olo', a never-before-seen colour, using laser technology to stimulate specific eye ...

April 23, 2025. More for You ...

The food industry apparently agrees to remove Blue 1 & 2, Green 3, Red 40 and Yellow 5 & 6 – better than a patchwork of ...

Scientists in the U.S. may have discovered a new color, "olo," never before seen by the human eye using a specialized device.

Dairy industry says it's eliminating artificial colors in products used in the national school lunch and breakfast program.

Meet "olo": a vivid, hyper-saturated blue-green that can't be captured by screens or paint.

The team, who experimented on themselves and others, hope their findings could one day help improve tools for studying color ...

Blue 1 & 2, Green 3, Red 40 and Yellow 5 & 6 are banned in today’s press conference – because one federal regulation is ...