Described as a kind of blue-green, the new color—named “olo”—can only be seen using lasers to manipulate certain ...

Apple tends to play it safe when it comes to color options for its top-of-the-line iPhone Pro and Pro Max. Your choices are ...

The US Food and Drug Administration plans to phase out the use of petroleum-based synthetic dyes in the US food supply due to ...

Researchers behind a recent study claim to have discovered a new color that the natural, naked eye cannot perceive — 'olo,' a ...

Science and philosophy explain why a color is objectively real, even when people see the same shade differently.

The color, dubbed olo, is described as an intensely saturated teal. Researchers say it might have applications in ...

By stimulating certain cones with extreme precision, scientists can help humans perceive a new color that defies all ...

Ever wonder which color your state likes most? New research from the house painting company BLUE Painting shows the answer.

A team of scientists believes they have discovered a new color outside the range of human vision. They named the color “olo” ...

For the first time, humans might have glimpsed a rainbow of color that lies just beyond our sight – including a "blue-green ...

The food industry apparently agrees to remove Blue 1 & 2, Green 3, Red 40 and Yellow 5 & 6 – better than a patchwork of ...

Scientists in the U.S. may have discovered a new color, "olo," never before seen by the human eye using a specialized device.