Steve Howell of sports marketing agency Dark Horses takes us through this year's Super Bowl LIX ads, featuring Beckham, ...

The 2024 game racked up estimated ad revenue of about $550 million for in-game placements, according to GroupM, WPP’s media ...

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access information on a device and to provide personalised ads and content, ad and ...

The “He Gets Us” ad campaign for Jesus, created by a Dallas advertising firm, will air a Super Bowl ad for the third ...

After 27 years, Morgan & Company, a New Orleans-based media strategist, is rebranding to Roux Advertising.

It’s a common scenario when businesses need to decide if they should do all of their PR and marketing in-house or hire an ...

The AIDA advertising framework for ensuring ad effectiveness can be applied to the $8 million television commercials that ...

Detroit-based brand advocacy agency Crimson, formerly Mort Crim Communications, has named Jennette Smith Kotila as its new president and promoted five other team members.

APEX Consulting's latest initiative provides agencies with a structured framework for client acquisition through paid ads.

The company, which moved from Fountain Square to the Lockerbie Square Historic District last year, said it would be wrapping ...

From nostalgic reboots to AI-driven innovations, Super Bowl ads offer small businesses a masterclass in humor, engagement, ...

From a viral stunt to chilled face rollers, Coors Light has been laying the groundwork for its "Case of the Mondays" Super Bowl campaign for weeks.