Essence's Lash Princess mascara has over 170,000 5-star reviews for dramatic length and volume without clumps, and tons of ...

Professional makeup artists share easy tips about the makeup swaps to make for a youthful, healthy complexion from switching ...

RESTOCKING your beauty bag doesn’t have to cost you an arm and a leg. A make-up expert has shared why you can now get luxury ...

Looking youthful isn’t just about skincare routines or the right haircut—it’s also about smart makeup choices, especially ...

Meet the Experts: Hannah Kopelman, M.D., a dual-fellowship dermatologist in hair loss and cutaneous oncology at Kopelman Hair ...

I don’t know about you, but when it comes to giving makeup advice and knowing exactly what products will last through the ...

Last year, four beauty brands—e.l.f., Dove, NYX, and CeraVe—all advertised in the Super Bowl. It was an unprecedented number, ...

I 've always been a bit of a commitment-phobe when it comes to foundation, I'll try anything once, and as the Digital Beauty ...

We've tried and tested 100+ concealers, including the most viral. We've rounded up the best for covering acne, blemishes and under-eye dark circles and more.

I skip the Rare Beauty Soft Pinch Liquid Blush selling at $35. A great alternative is the e .l.f. Camo Liquid Blush which is only $9 on Amazon! This blush is just as pigmented as the trending Rare ...

Last year, four beauty brands—e.l.f., Dove, NYX, and CeraVe—all advertised ... gloss campaign was even more successful than the 2023 concealer campaign. That’s not the only metric of success.